UNC-Chapel Hill’s independent student newspaper, The Daily Tar Heel, and its communications agency, 1893 Brand Studio, announced new student leadership for the 2019-2020 academic year.
Rising seniors Maddy Arrowood and Tyler Pollack will assume the roles of editor-in-chief and advertising director, respectively, of The Daily Tar Heel, and rising senior Molly Looman will serve as the managing director of the 1893 Brand Studio.
Arrowood, a journalism and American history major from Tryon, will assume the editor position as the public face of the student newspaper, one of the nation’s best. As editor-in-chief, Arrowood will be responsible for publishing all content and hiring leadership positions in the newsroom, including eight desk editors who oversee more than 150 student writers, photographers, copy editors and graphic designers.
Arrowood was selected by the DTH Editor Selection Committee, a panel made up of all the constituencies served by The Daily Tar Heel — DTH students, students unaffiliated with the DTH, a former DTH editor, a community member and UNC faculty/staff member.
A member of the DTH staff since her first year, Arrowood currently serves as copy chief and has worked previously on the copy, city and investigation desks. With experience in both the writing and production sides of the newspaper, she hopes to lead a newsroom that will match readers’ needs, both practical and public service.
“It comes by encouraging the idea that when there’s a big snow storm, you don’t always need a big, in-depth enterprise piece about what the implications of the snow storms are,” Arrowood said. “Sometimes you just want a list of what restaurants are open.”
Pollack, a business administration major with a cognitive science minor from Irvington, N.Y., will serve as advertising director. As director, Pollack will lead a team of student sales representatives and oversee all sales for The Daily Tar Heel and 1893 Brand Studio.
Pollack has been on the advertising staff for three years and wants to encourage creative thinking and problem solving.
“Next year, I hope to continue introducing innovative solutions that will help our clients see us as a service provider, not just a newspaper,” Pollack said. “Improving the client experience is important to me, and I look forward to developing ways to continually do so. I also believe that fostering relationship building and a company-wide team mentality can only benefit us moving forward.”
Molly Looman, a dramatic arts and public relations major from Atlanta, GA, will serve as the managing director of 1893 Brand Studio, a student-powered marketing and storytelling agency. The managing director works with clients, reviews all work done by 1893 Brand Studio students and manages client projects. Looman will be responsible for guiding the innovative agency through its third year of growth and change.
“I really want us to keep our campaigns, social media strategies and really the breadth of our services focused on the the thread and the power of story,” Looman said. “I want to expand upon what I learned from the DTH with telling stories and expand the brand as we enter a new age in media.”
Looman joined The Daily Tar Heel three years ago. She is currently the arts & culture desk editor for The Daily Tar Heel and also oversees Offline Chapel Hill